We begin by evaluating the purpose of the piece we are creating and the problem it needs to solve. We get familiar with your brand and see if there is anywhere we can elevate and expand the current style.
The sketching phase is where we put pen to paper and identify which of our ideas have merit. Forms take shape and ideas begin to evolve.
Once we have identified a direction, we start to build everything out in our programs. Sometimes we learn we need to go back to the ideation phase.