We began by reorganizing the site’s information, grouping related information and adding supporting imagery. In doing so, the structure and navigation became much more intuitive and user friendly, allowing for better communication between the St. Albert Housing Society and their audience. We identified how different types of users may want to visit different pages, and focussed on how we could effectively direct them to where they wanted to go.
We then applied a modern and vibrant brand refresh that repositioned the SAHS as a forward thinking and optimistic organization. Clean typography, friendly icons, and carefully adjusted spacing make this website appealing and memorable to all its visitors.