When Outloud first came to us, their only brand asset was their logo. So while this project began as a website redesign, we used the opportunity to develop the brand further. We were eager to support this critical organization in building a cohesive and energetic visual communications style that would speak to the 2SLGBTQIAP+ community and their allies.
When we began looking for graphic inspiration, we knew we wanted to avoid the cliche look of rainbows that is all too often used for the 2SLGBTQIAP+ community. On the other hand, we still wanted to create a playful and colourful brand. Keeping in mind the younger demographic of Outloud, we decided to use a one-dimensional design accented with stylized half-tone dots, illustrative icons and duotone photography.
The palette is the lead with a deep purple, the primary colour. The rest of the palette is shades of the rainbow. The palette offers a refreshing twist on the typical shades of the rainbow, adding a sense of playfulness and uniqueness to the Outloud brand.
Bristany, a monoline script, was added to act as a counterpoint to block-like and geometric custom displace face. It adds a sense of maturity to the wordmark and elevates the aesthetics.